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Keep costs down by preparing properly your web content

So now you made a deal with a web developer or web agency for a brand new website. Remember, they are expensive and invoice hourly charges for all extracurricular work which includes optimizing the content you provide them.

 

Preparing your content properly will not only keep the costs down but prepare you to properly manage your website in the future.

The best bonus; visitors will enjoy your content and always return for more!

 

Defog your textual content! 

Text for the web should be simple, with no jargon, short sentences, and paragraphs. If you really want to share complex content online, link to a downloadable ebook, video, magazine articles you have written, etc. 

 

Give clean HTML files

Do not format the text. It will be formatted later with the online style sheet of your template. Instead write between brackets the name of style (bold, headline 1, headline 2... ) you want for the part. Save the text in a .txt extension. 

 

Prepare headlines, many many headlines

Remember, visitors usually scan the pages by reading headlines only. Headlines should be everywhere, even one over each paragraph (this article is an example). Headlines within articles will receive an H3 tag which also draws the attention of search engine robots. The more relevant keywords they present, the better the ranking, and if they are catchy enough the visitor will read the paragraph below. (PS don't just write all the article in headlines as some blogger too, with no real content. This is a great turn off for visitors.)

 

Crop, resize and rename your photos

Working with bad photos is the web designer worst nightmare (or cash flow, if he has the time).  Crop them to fit nicely in the template you have chosen. Ask your developer for the optimal sizes and proportions. Horizontal photos are better, and the max width should be 2000 pixel (nowadays cell phones default to 4000 pixels and more, so cut them in half and everybody will be happier!)  Photos should be in web standard format; jpg, png, gif and so on. Ask your developer what he prefers.  

Most importantly; rename each photo so they are easy to identify and classify them in folders by category. 

Remember the following guidelines while renaming photos:

  • no space in the name, just use hyphens and underscores
  • don't use irrelevant information for search engines, like private name and codes that have only meaning to you
  • no capital letters, as some servers still don't like them.
  • while renaming be careful to not delete the file extension
  • if the file extension is capitalized change it to all lower case

And to be even stronger and ready to take up the world with your new website

Prepare your social media accounts; open new ones, and update the old ones if you haven't used them in a while. Upload a few of the newer photos and design them so they will look compliment beautifully your website. 

Learn more about SEO : read about  the complex science of SEO  (search engine optimization) so you can do some by yourself. Keep control of your statistics by opening an account on Google Analytics, it is free and will be a good start for your website. Just send the code snippet to your developper when he requests it.

And prepare more content for the future: have a library of articles, for a blog the recommended number is 10! Keep files on your computer with photos you will want to add later.